Linear interactive television data insertion

Details Linear interactive television data insertion Linear interactive television data insertion

H - Electricity

04

N

H04N 21/43 (2011.01) H04N 21/472 (2011.01)

Patent

CA 2744758

A method and system is presented for utilizing an automation server and/or a traffic control manager in the content origination workflow to control a multiplexer, data carousel, and/or packager of an interactive television (iTV) system to synchronize the content (audio, video) with the interactive application data. Further, other aspects provide methods and systems for network ad insertion to generate iTV enhanced advertisements by placing a local ad splicer in the network to allow for splicing of both iTV enhanced advertisements and splicing of iTV applications into an MPEG-2 transport stream.

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