Logocons: ad product for brand advertisers

Details Logocons: ad product for brand advertisers Logocons: ad product for brand advertisers

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2660967

Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.

Selon l'invention, les connexions de logos (logocons) constituent un nouveau produit publicitaire en ligne pour les annonceurs de marques. Lors d'une session de connexion, en particulier pour des contenus grand public, il est possible de remplacer ou de compléter des noms de marques par des connexions de logos dans des pages Web, des fichiers, de documents ou autres écrits en ligne constituant une forme de promotion de marque. Des informations écrites au cours de la session en ligne sont adressées à un moteur d'analyse syntaxique ou de recherche qui effectue une recherche d'un texte particulier correspondant au nom de la marque. Le texte est remplacé ou complété par une connexion de logo. Un utilisateur visualise alors les informations enrichies contenant la connexion de logo, mais a la possibilité d'interdire l'apparition de la connexion de logo dans les informations.

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