G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/00 (2006.01)
Patent
CA 2566401
Longitudinal performance management solutions are provided for enhancing the effectiveness of product marketing efforts in dynamic market conditions. The solutions are configured to assess market conditions by analyzing multiple interacting market factors, which collectively influence product market performance. The analysis involves non-linear multivariate algorithms which can identify critical performance indicators, trends, and changing market conditions. The solutions may be deployed for analysis to identify key current market drivers or factors. Timely product marketing activities are fashioned to respond to dynamic market conditions on the basis of the identified market drivers or factors.
L'invention concerne des solutions de gestion de performance longitudinale permettant d'améliorer l'efficacité des efforts de marketing de produits dans des conditions de marchés dynamiques. Les solutions sont configurées pour évaluer les conditions de marchés par analyse de facteurs de marché interactifs multiples, lesquels influencent collectivement la performance de marché de produits. L'analyse met en oeuvre des algorithmes multivariables non linéaires lesquels permettent d'identifier des indicateurs de performances critiques, des tendances et des conditions de marchés changeantes. Les solutions peuvent être déployées pour analyse afin d'identifier les grandes tendances ou les facteurs clés courants des marchés. Les activités opportunes de marketing de produits sont tracées pour répondre à des conditions de marchés dynamiques sur la base des grandes tendances ou des facteurs de marchés identifiés.
Gascoigne David
Jones David
Kerber Lisa
Ims Health Incorporated
Ims Software Services Ltd.
Ridout & Maybee Llp
LandOfFree
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