Lottery award promotional method and system

Details Lottery award promotional method and system Lottery award promotional method and system

G - Physics

06

Q

G06Q 30/00 (2006.01) G06Q 20/00 (2006.01)

Patent

CA 2393106

This invention relates to electronic point-of-sale, Internet or business to business promotional methods and systems and in particular to a sales promotion method which promotes customer purchases and loyalty at various merchant outlets. In particular, this invention is a retail promotional system in which shoppers making specified levels and types of purchases at participating merchant outlets are eligible to receive an entry in a lottery. In the preferred embodiment the entry comprises a game ticket containing lines of numbers that may win prizes in various divisions based on a match with numbers drawn at end of a lottery period. Alternatively, the shopper may be eligible for a voucher or instant prize.

L'invention concerne un point de vente électronique sur Internet ou des procédés et des systèmes de promotion de commerce interentreprises et, plus particulièrement, un procédé de promotion de vente ayant pour objectif d'attirer des clients et de les fidéliser en différents points de vente. L'invention concerne plus particulièrement un système de promotion au détail dans lequel les clients faisant des achats de types et niveaux spécifiés aux points de vente peuvent bénéficier d'une participation à un tirage de loterie. Selon un mode de réalisation préféré, on remet un billet de jeu présentant des rangées de nombres susceptibles de gagner des prix. Pour gagner, il suffit que ces numéros correspondent aux numéros tirés à la fin d'une période de loterie. Selon une variante, le client peut recevoir un voucher ou un prix instantané.

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