Loyalty and rewards program over distributed network

Details Loyalty and rewards program over distributed network Loyalty and rewards program over distributed network

G - Physics

06

K

G06K 15/00 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2405148

A method and system provides a loyalty program in conjunction with an online promotions system wherein users are presented with promotions at least some of which include rewards associated with certain user actions. Where a user selects and downloads a promotion (204), the loyalty system updates (206) the user loyalty account to give credit for a first reward associated with the selected promotion. Upon the user taking a further action (208) on the promotion, such as by purchasing the good or service associated with the promotion, the loyalty system provides the user with a second loyalty reward and updates (210) the user loyalty account to reflect a credit for the second reward. The system may operate in conjunction with a point-of-sale system, wherein the second reward is instantaneously updated and presented to the user. The online promotions system presents the user with a status of current loyalty rewards received and pending loyalty rewards which could be received upon the user taking further action.

L'invention porte sur un procédé et un procédé relatifs à un programme de fidélisation associé à un système de promotions en ligne selon lequel le client se voit proposer des articles promotionnels dont certains comportent des cadeaux liés à certaines de ses actions. Lorsque le client sélectionne et télécharge un article promotionnel (204), le système de fidélisation actualise (206) son compte de fidélité et lui attribue un crédit pour un premier cadeau associé à ladite promotion. Lorsque le client sélectionne une nouvelle fois (208) l'article promotionnel (204) par exemple en acquérant le bien ou le service promotionnel, le système de fidélisation lui octroie un deuxième cadeau et actualise (210) en conséquence son compte de fidélité. Le système peut être exploité en liaison avec un système de points de vente, la deuxième récompense étant instantanément actualisée et présentée au client. Le système de promotions en ligne offre au client la possibilité de percevoir immédiatement ses cadeaux de fidélité ou de les percevoir lors de l'une de ses actions suivantes.

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