Loyalty system incorporating embedded incentives

G - Physics – 06 – F

Patent

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Details

G06F 17/00 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2425510

A method of stimulating customer loyalty comprising: providing an incentive into an electronic device (10), the electronic device (10) being capable of facilitating the purchase of a product or service, using the electronic device (10) to facilitate the purchase of a product over an electronic communication network (16), a step of using the eletronic device (10) comprising: coupling the electronic device (10) to the network (16), purchasing the product or service over the network (16) using the electronic device (10), paying for the product or service with the incentive, debiting the incentive in the electronic device (10) once th purchase has been completed.

L'invention concerne un procédé permettant de stimuler la fidélité d'un client qui consiste à fournir un bonus dans un dispositif électronique, ce dispositif étant capable de faciliter l'achat d'un produit ou d'un service; et à utiliser ledit dispositif électronique afin de faciliter l'achat d'un produit ou d'un service sur un réseau de communications électronique. Le dispositif électronique est couplé au réseau de communications, et sert à acheter un produit ou un service sur ledit réseau, à payer ce produit ou ce service à l'aide du bonus, et à débiter le bonus une fois que l'achat a été effectué.

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