H - Electricity – 04 – B
Patent
H - Electricity
04
B
354/40
H04B 17/00 (2006.01) G06Q 30/00 (2006.01) G07G 1/00 (2006.01) H04L 12/26 (2006.01) H04M 11/00 (2006.01) H04H 9/00 (2006.01)
Patent
CA 1330595
NON-INVASIVE REAL-TIME MARKET RESEARCH DATA COLLECTION SYSTEM ABSTRACT OF THE DISCLOSURE A market research retail sales data collection system and method includes a plurality of cooperating retail stores, each having an in-store device for automatically collecting, processing and storing market research data in a substantially totally passive or non-invasive manner with respect to the on-going opera- tions of each retail store. Each in-store device detects, interprets, processes and store data on a real-time basis with respect to retail sales transac- tions occuring in the retail store. However, each such in-store device does not interfere with or require the active participation of the in-store Point-Of- Sale (POS) scanners/resisters, POS controller or store computer controlling the normal operations of the retail store. Periodically, each in-store device transmits the data it has collected through a bidirec- tional communications network to a central site. Each in-store device includes a non-invasive store loop sensor assembly, a sensor interface, a store loop communications adapter, a central processing unit, a random access memory, a processed data storage device, a power monitor and a communications modem for connect- ing the in-store device through a communications net- work to a central site. Each in-store device continuous- ly monitors, detects, interprets, processes and stores retail sales transactions data from its retail store for subsequent transmittal to the central site. At the central site, the retail sales transactions data collected from each in-store device may be further processed and stored in any desired format for subse- quent use by market researchers.
590271
Batterman Brent T.
Busyn Thomas F.
Daniel James N. Jr.
A. C. Nielsen Company
Rowand Intellectual Property Law
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