Measurement of content placement effectiveness over web...

Details Measurement of content placement effectiveness over web... Measurement of content placement effectiveness over web...

G - Physics

06

Q

G06Q 30/00 (2006.01) H04L 12/16 (2006.01) H04L 12/26 (2006.01)

Patent

CA 2685289

A system estimates whether a page carrying content of interest is currently in focus on a user, computer. In addition the system may determine the part of a current content page that is currently visible on a user screen. A movement detection unit detects movement of the content page within the user's browser, and an estimator infers whether a particular content item of interest is within the currently visible area. The movement detection unit in one version detects operating system directives to find out whether the user is scrolling etc through the page. Alternatively an identifiable point is placed on the content item and continual measurement is made between identifiable point in the content and a point in the currently visible area. The system is useful for providing statistical data about the effectiveness of advertisement placement within web pages.

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