Media enabled shopping cart system and associated methods

Details Media enabled shopping cart system and associated methods Media enabled shopping cart system and associated methods

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2682541

A media enhanced shopping cart system comprises a shopping cart comprising a frame, a basket, a handle, a base tray, a plurality of wheels, a read component for performing a proximity scan of the shopping cart, a locationing component for determining a location of the shopping cart within a store based on the scan, and a display component for displaying at least one advertisement for a product based on the location of the shopping cart within the store, wherein the locationing component is further operable to determine a location of the product within the store relative to the shopping cart based on the scan, and wherein the display component is further operable to display an indication of the location of the advertised product relative to the location of the shopping cart.

L'invention se rapporte à un système de chariot multimédia optimisé qui comprend un chariot constitué d'une structure, d'un panier, d'une poignée, d'un support, d'une pluralité de roues, d'un élément de lecture permettant de détecter la présence du chariot, d'un élément de localisation permettant de déterminer grâce à la détection l'emplacement du chariot dans le magasin, et d'un élément d'affichage permettant d'afficher au moins une publicité pour un produit en fonction de l'emplacement du chariot dans le magasin. En outre, l'élément de localisation peut servir à déterminer, suite à la détection du chariot, l'emplacement dudit produit par rapport à la position du chariot, et l'élément d'affichage peut servir à indiquer l'emplacement du produit vanté par la publicité par rapport à la position du chariot.

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