Method and apparatus for delivering sdv programming with...

Details Method and apparatus for delivering sdv programming with... Method and apparatus for delivering sdv programming with...

H - Electricity

04

N

H04N 21/2668 (2011.01) H04H 20/38 (2009.01) H04N 21/236 (2011.01) H04N 21/258 (2011.01)

Patent

CA 2643646

A set top terminal is provided that includes a receiver/tuner for receiving (i) switched digital video (SDV) programs over a broadband access network, at least one of the SDV programs including a primary advertisement and (ii) a plurality of alternative advertisements that are each substitutable for the primary advertisement. The set top terminal also includes a processor operationally associated with the receiver/tuner. The processor is configured to selectively cause a first of the alternative advertisements to be rendered instead of the primary advertisement when the first alternative advertisement better matches a prescribed condition than the primary advertisement.

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