Method and apparatus for distributing audiovisual content

Details Method and apparatus for distributing audiovisual content Method and apparatus for distributing audiovisual content

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2311924

An advertising method and system (10) to disseminate information concerning multiple products includes a database (22) containing the information and provides a perceivable stimulus to a consumer positioned proximate to a site, with the site being remotely disposed with respect to the database. To disseminate the information, a set of software modules (NMC 12) an employed which implement a set of functionalities intended to provide centralized management, remote distribution, and the stimulus. The stimulus is provided by playback of digitally encoded information (48) which may include a stimulus that is either auditory (16), visual (18), tactile or any combination thereof. The stimulus may be provided by a dedicated multimedia kiosk (30) which includes a monitor, digital processor having a sound card and an input device, such as a keyboard or a mouse. In addition, the stimulus may be provided using products advertised for sell in the retail store where the customer is located or in conjunction with a kiosk (30). The stimulus may be either interactive or non-interactive.

La présente invention concerne un procédé et un système publicitaires (10) permettant de diffuser des informations concernant divers produits, lequel système comprend une base de données (22) contenant les informations et fournit un stimulus perceptible à un consommateur placé à proximité d'un site éloigné de la base de données. Pour diffuser les informations, on utilise un ensemble de modules logiciels (NMC 12) qui effectuent un ensemble de fonctions destinées à assurer la gestion centralisée, la distribution éloignée et le stimulus. Le stimulus est fourni par la lecture d'informations codées numériquement (48) qui peuvent comprendre un stimulus auditif (16), visuel (18), tactile ou une combinaison de ceux-ci. Le stimulus peut être fourni par un kiosque multimédia spécialisé (30) comprenant un écran, un processeur numérique muni d'une carte son et d'un organe d'entrée tel qu'un clavier ou une souris. En outre, le stimulus peut faire appel aux produits en vente dans le magasin où se trouve le client ou associés à un kiosque (30). Le stimulus peut être interactif ou non.

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