Method and apparatus for generating purchase incentives...

Details Method and apparatus for generating purchase incentives... Method and apparatus for generating purchase incentives...

G - Physics

07

G

G07G 1/14 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2279236

A computerized system for customizing purchase incentives and discount coupons on a plurality of retail stores (10) based on whether a customer buys a promoted item or a competitive item and on the price of the promoted item relative to the competitive item. Each store has plurality of terminals (12.1-12.N) has optical scanners (14.1-14.N) and printers (16.1-16.N) and is connected to a store controller (10) which has access to various databases, including an item record file (20) and an incentive control computer (22).

Ce système informatisé permet de personnaliser des promotions d'achat et des coupons de rabais dans plusieurs magasins de vente de détail (10) et ce, en fonction des produits achetés par le client, s'agissant d'un article en promotion ou d'un article concurrentiel, ainsi qu'en fonction du prix de l'article en promotion par rapport à l'article concurrentiel. Chaque magasin, qui possède plusieurs terminaux (12.1 12.N), plusieurs lecteurs optiques (14.1-14.N) et des imprimantes (16.1-16.N), est relié à une unité de commande magasin (10) ayant accès à diverses bases de données, notamment un fichier d'enregistrement (20) et un ordinateur pilote de promotions (22).

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