Method and apparatus for promotion of transaction card

B - Operations – Transporting – 65 – D

Patent

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Details

B65D 19/04 (2006.01) A63F 3/06 (2006.01) B42D 15/02 (2006.01) B65D 19/00 (2006.01) G09F 3/02 (2006.01) G09F 23/00 (2006.01) G06K 19/00 (2006.01)

Patent

CA 2643367

An envelope (10) for carrying a transaction card (18) is provided A transaction card (18) is a gift certificate or the like redeemable for additional goods from a retail store or the like The envelope (10) includes a planar surface (12) having a first side (20) and a second side (22) A slot (28) is cut into the planar surface (12). and an adhesive is superimposed on the second side of the planar surface (12) When the envelope (10) is affixed to an object, a pocket forms between the planar surface and the object The object is in communication with the slot The transaction card (18) can then be inserted into the slot to securely dispose the transaction card in the envelope (10) The envelope further includes a concealed promotional material assembly (32) for advancing promotion of the retail store The concealed promotional material assembly (32) includes promotional material such as a coupon, a scratch-off game (42), or a scratch-and-sniff sheet (40), a label (34) concealing the promotional material and an adhesive (44) removably securing the label concealing the promotional material The label (34) is a single thickness opaque sheet with a front side and an underside and variable indicia written on at least one side of the opaque sheet

L'invention porte sur une enveloppe porteuse d'une carte de transactions. Une carte de transactions est un bon cadeau ou analogue échangeable pour obtenir des produits additionnels d'un magasin de détail ou autre. L'enveloppe a une surface plane présentant un premier côté et un deuxième côté. Ladite surface est percée d'une fente et son deuxième côté est revêtu d'un adhésif. Lorsque l'enveloppe est fixée à un objet, une poche se forme entre la surface plane et l'objet qui communique avec la fente, l'objet peut être la carte de transactions, qui insérée dans la fente, y est fixée de manière sûre. L'enveloppe comporte également un matériel promotionnel caché de publicité sur le magasin de détail, pouvant par exemple être un coupon, un jeu à gratter, une feuille à humer, une étiquette renfermant un matériau promotionnel, et recouverte d'un adhésif décollable. L'étiquette est faite d'une feuille opaque d'épaisseur constante présentant un recto et un verso et des inscriptions sur au moins l'un de ses côtés.

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