Method and apparatus for providing commercials suitable for...

Details Method and apparatus for providing commercials suitable for... Method and apparatus for providing commercials suitable for...

H - Electricity

04

N

H04N 5/76 (2006.01) H04N 5/91 (2006.01) H04N 7/16 (2006.01)

Patent

CA 2615008

A method and apparatus is provided for rendering a video program. The apparatus includes a computer-readable storage medium and a processor responsive to the computer-readable storage medium and to a software program. The software program, when loaded into the processor, is operative to: receive a user command specifying a fast forward operation through a program; identify a first commercial associated with a commercial break in the program while fast forwarding therethrough; and select a substitute commercial that appears to be rendered at the normal presentation rate while fast forwarding through the program; and play the substitute commercial.

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