Method and apparatus to provide pay-per-call performance...

G - Physics – 06 – Q

Patent

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Details

G06Q 30/02 (2012.01) G06Q 30/04 (2012.01) H04L 12/16 (2006.01) H04M 15/08 (2006.01)

Patent

CA 2475965

In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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