Method and system for automated auditing of advertising

Details Method and system for automated auditing of advertising Method and system for automated auditing of advertising

H - Electricity

04

H

H04H 60/37 (2008.01) H04H 20/14 (2008.01) H04H 60/38 (2008.01) G06Q 30/02 (2012.01)

Patent

CA 2571971

The timing and placement of advertising on TV, radio or other broadcast media can be automatically verified or audited by monitoring and recording channels of TV, radio or broadcast media by storing and tagging discrete portions of segments of the broadcast signals in a database. A controller, or "dispatcher" server, dispatches the files to an analysis server for performing various mathematical comparisons and statistical correlations on the audio and video signals for positively identifying one or more advertisements of interest. A report is generated, providing particulars about the airing times of the advertisement of interest and whether its content exactly matches the content of a reference advertisement used as the basis for the mathematical comparisons and correlations.

Affiliated with

Also associated with

Rating

Method and system for automated auditing of advertising does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Method and system for automated auditing of advertising, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and system for automated auditing of advertising will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFCA-PAI-O-1361800