Method and system for automated reporting in a...

Details Method and system for automated reporting in a... Method and system for automated reporting in a...

H - Electricity

04

N

H04N 21/258 (2011.01) H04N 21/2668 (2011.01)

Patent

CA 2363521

The present invention relates to a method and system for automated reporting in a communications network. In accordance with the present invention, there is provided a method for automated reporting in a communications network, the method comprising the steps of: collecting user data related to content targeting; and reporting said collected data to provide improved targeting. In accordance with the present invention, there is provided a method for automated reporting in a communications network, the method comprising the steps of: monitoring the programming stream for opportunities and content descriptors; determining the source for alternate content as described previously; matching the opportunity to the available content and the viewer characteristics; presenting the content to the viewer; and updating the secure audit log with the viewing result.

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