Method and system for collecting, tracking and reporting...

Details Method and system for collecting, tracking and reporting... Method and system for collecting, tracking and reporting...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2635415

A method and system for improving marketing practices for merchants and banks, the method and system comprising advertising via a commercial offer solicited to a consumer, wherein upon noticing the commercial offer, the consumer is directed to a website for a facilitator; collecting data from the consumer at a website, wherein the data contains the consumer's personally identifiable information and purchasing preferences and needs; using the data to enable the facilitator to formulate a focused marketing plan based on the consumer's needs and preferences; and compensating the facilitator based on purchases made by the consumer resulting from said facilitator's focused marketing plan.

La présente invention concerne un procédé et un système destinés à améliorer des pratiques de mercatique de commerçants et de banques. Le procédé et le système consistent en de la publicité par voie d'une offre commerciale sollicitant un consommateur qui, lorsqu'il remarque l'offre, est dirigé vers un site Web d'un animateur. Le site Web invite alors le consommateur à fournir des renseignements à son sujet, notamment d'ordre personnel (identification) et relatifs à ses préférences et besoins, ces informations permettant ensuite à l'animateur de formuler un plan commercial ciblé reposant sur les préférences et les besoins du consommateur, l'animateur étant rémunéré en fonction des achats réalisés par le consommateur suite à son plan commercial ciblé.

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