H - Electricity – 04 – Q
Patent
H - Electricity
04
Q
H04Q 7/20 (2006.01) H04L 12/16 (2006.01) H04Q 7/38 (2006.01) H04L 29/08 (2006.01)
Patent
CA 2298194
The present invention is a system and method for targeting and sending advertising and content messages to wireless users via standardized message channels of the wireless network assuring strict individual privacy of wireless users. The network contains a plurality of clusters comprising two physical nodes communicating with each other via a public network. The first, the mediation server receives raw positioning data from the wireless network and sends generic mobility data with encrypted personal identities to the profiling server. This latter tracks and profiles real-time and non-real time mobility data compiling data bases of wireless user profiles to permit targeting of individual advertisements. The profiling server targets multimedia-advertising messages to users with matching profiles and forwards those messages to the mediation server for encryption and further message compilation and transport. Wireless user privacy is achieved by separation of data collection and message transmission functions from the profiling and targeting functions.
Demello Aaron
Host Gerald
Legendre Alexandre G.
Miller Alexander
Demello Aaron
Host Gerald
Legendre Alexandre G.
Miller Alexander
Profilium Inc.
LandOfFree
Method and system for delivering and targeting... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Method and system for delivering and targeting..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and system for delivering and targeting... will most certainly appreciate the feedback.
Profile ID: LFCA-PAI-O-2063723