Method and system for delivery and targeting advertisements...

Details Method and system for delivery and targeting advertisements... Method and system for delivery and targeting advertisements...

H - Electricity

04

B

H04B 7/00 (2006.01) G09F 25/00 (2006.01)

Patent

CA 2293974

The present invention is a system and method for targeting and sending advertising and content messages to wireless users via standardized message channels of the wireless network assuring strict individual privacy of wireless users. The network contains a plurality of clusters comprising two physical nodes communicating with each other via a public network. The first, the mediation server, receives raw positioning data from the wireless network and sends generic mobility data with encrypted personal identities to the profiling server. This latter tracks and profiles real-time and non-real time mobility data compiling data bases of wireless user profiles to permit targeting of individual advertisements. The profiling server targets multimedia- advertising messages to users with matching profiles and forwards those messages to the mediation server for encryption and further message compilation and transport. Wireless user privacy is achieved by separation of data collection and message transmission functions from the profiling and targeting functions.

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