Method and system for determining on-line influence in...

Details Method and system for determining on-line influence in... Method and system for determining on-line influence in...

G - Physics

06

Q

G06Q 99/00 (2006.01) H04L 12/26 (2006.01)

Patent

CA 2665588

A method and system for determining on-line influence in social media is disclosed. A recursive site influence modeling module computes a site influence from aggregated viral properties of content hosted by the site and further integrates, in the formulation of the site influence model, the influence of commentors, commenting on the hosted content, and the influence of individuals cited in the content. The influence of the commentors and individuals is calculated by aggregating viral properties of related content and as well by taking into account the influence of outlets owned by the commentors and the individuals.

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