Method and system for determining topical on-line influence...

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2637975

A method and system for determining topical on-line influence of an entity are disclosed. An influence value of one social media outlet, such as a blog or social networking site, is calculated based on viral properties extracted from publications or posts by the entity through the social media outlet. When the entity has a number of social media outlets associated with it, the topical on-line influence value of the entity is determined based on the influence value of each of the associated social media outlets.

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