Method and system for displaying internet ad media using etags

Details Method and system for displaying internet ad media using etags Method and system for displaying internet ad media using etags

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2737930

Presented are embodiments of a system and method that tracks user actions associated with a displayed advertisement, absent of cookie technology. The system may generate an ET ag in response to a user action, such as an ad click, and transmit the ad media to the user. The system may then determine whether other actions performed by the user resulted from the advertisement.

L'invention concerne des modes de réalisation d'un système et d'un procédé qui suivent les actions d'un utilisateur associées à une publicité affichée, sans technologie de cookie. Le système peut générer une balise d'entité en réponse à une action d'utilisateur, telle qu'un clic sur une publicité, et transmettre le support publicitaire à l'utilisateur. Le système peut ensuite déterminer si d'autres actions effectuées par l'utilisateur ont résulté de la publicité.

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