Method and system for providing intelligent advertisement...

H - Electricity – 04 – N

Patent

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Details

H04N 7/173 (2006.01) H04N 7/025 (2006.01)

Patent

CA 2485938

The present invention provides a method and system for intelligently embedding advertisements or product placement versions into program content. An embodiment of the method includes a user entering personalized data (1010) receiving personalized data and the identity of a program content from a user over a computer network; determining which product placement version to deliver (1020) having attributes that approximately match the personalized data; editing the program content to include the selected product placement version; and transmitting the program content to the user over the computer network for user viewing of customized program (1030) An embodiment of the system includes a computer system for performing the above-described method.

L'invention concerne un procédé et un système destinés à incorporer, de façon intelligente, des annonces dans un contenu d'image animée. Dans un mode de réalisation, le procédé consiste à recevoir des données personnalisées et l'identité d'une image animée provenant d'un utilisateur via un réseau informatique, à sélectionner une image d'annonce dont les attributs correspondent approximativement aux données personnalisées, à éditer l'image animée afin d'y inclure l'image d'annonce choisie, et à transmettre l'image animée éditée à l'utilisateur, via le réseau informatique, aux fins de visualisation. Dans un mode de réalisation le système comprend un système informatique destiné à la mise en oeuvre de ce procédé.

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