H - Electricity – 04 – L
Patent
H - Electricity
04
L
H04L 12/16 (2006.01) G06Q 30/00 (2006.01)
Patent
CA 2441085
A system, computer program product and method including delivering an initial promotion to a costumer, determining a status of the initial promotion delivered, selecting a related promotion based on the status of the initial promotion determined, and delivering the related promotion to the costumer. The related promotion is selected based on the status of the initial promotion determined by selecting a predetermined related promotion associated with the status of the initial promotion determined. Moreover, the initial and related promotions may be delivered through an electronic or hard delivery medium, and the status of the initial promotion delivered may be determined by determining a status of the initial promotion based on electronic feedback from the costumer or based on predetermined status criteria assigned to the initial promotion. Promotions may be delivered primarily through an effective delivery medium for a particular customer which is determined by applying a predetermined effectiveness criteria which includes one of determining the number of occurences of a predetermined status within a delivery medium and determining the frequency of the customer's use of the delivery medium.
La présente invention concerne un système, un programme informatique et un procédé selon lequel : on distribue une promotion initiale à un client, on détermine le statut de la promotion initiale distribuée, on choisit une promotion connexe sur la base du statut de la promotion initiale distribuée, et on distribue la promotion connexe au client. On choisit la promotion connexe sur la base du statut de la promotion initiale que l'on détermine en choisissant une promotion connexe prédéterminée associée au statut de la promotion initiale déterminée. On peut en outre distribuer les promotions initiale et connexe via un support de distribution électronique ou matériel, et on peut déterminer le statut de la promotion initiale distribuée en déterminant un statut de promotion initiale sur la base de retours d'informations électroniques en provenance du client ou sur la base de critères de statut prédéterminés attribués à la promotion initiale. Les promotions peuvent être délivrées principalement via un support de distribution efficace pour un client particulier, que l'on détermine en appliquant des critères d'efficacité prédéterminés, parmi lesquels figurent la fréquence d'apparition d'un statut prédéterminé dans un support de distribution et la fréquence d'utilisation du support de distribution par le client.
Dolan Kellie Katherine
Erickson J. Mickael
Williams Eric N.
Catalina Marketing International Inc.
Oyen Wiggs Green & Mutala Llp
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