G - Physics – 06 – F
Patent
G - Physics
06
F
G06F 17/30 (2006.01)
Patent
CA 2547834
A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
L'invention concerne un système et un procédé destinés à fournir des annonces publicitaire graphiques ciblées. Ce procédé peut consister à: identifier une annonce publicitaire graphique associée à une entité (par ex., un annonceur); associer un ou plusieurs concepts à l'annonce publicitaire graphique; recevoir une demande pour une annonce publicitaire associée au concept; et livrer une annonce publicitaire graphique associée au concept. L'annonce publicitaire graphique est placée pour être affichée en fonction d'un classement d'annonces publicitaires associé au concept, le classement se basant sur un paramètre au moins, tel que le prix offert par l'entité.
Agarwal Sumit
Wiseman Leora Ruth
Google Inc.
Mbm Intellectual Property Law Llp
LandOfFree
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