Method and system for researching sales effects of...

Details Method and system for researching sales effects of... Method and system for researching sales effects of...

G - Physics

06

F

G06F 17/30 (2006.01) G06F 17/18 (2006.01) G06F 19/00 (2006.01)

Patent

CA 2334300

A method and system for data mining is disclosed in which advertising/promotional events (e.g., the fact that a promotion was taking place when the transaction was recorded) are factored into association analysis of the data. Sales data is integrated with advertising data and a plurality of taxonomies are employed to link the merchandise data with the advertising data. This enhances the data so that the advertising status (advertised or non-advertised) can be determined and this information can be used to track the impact of advertising on product dynamics in market baskets and on sales. Further, for those articles that are advertised, detailed information about the advertising used is also available and integrated into the analysis so that, for example, the effectiveness or lack of effectiveness of a particular advertisement can be determined.

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