H - Electricity – 04 – H
Patent
H - Electricity
04
H
H04H 60/46 (2009.01) H04H 60/63 (2009.01) H04N 21/2668 (2011.01) H04N 21/40 (2011.01) H04N 21/4147 (2011.01) H04N 21/478 (2011.01) H04N 21/4786 (2011.01) G06Q 30/02 (2012.01) H04N 7/025 (2006.01)
Patent
CA 2323166
The present invention relates to a method and system for targeted delivery of messages to audience members of programming content. In one aspect of the invention a method for targeting a message at a broadcasting audience member is presented. The method comprises the steps of; receiving characteristic information about said audience member, receiving a schedule of one or more broadcast programs that are selectable by said audience member, said one or more programs having one or more timeslots for the broadcasting of a message, receiving one or more messages to be broadcast during the timeslots comprised by said programs, receiving demographic information of a target audience member for said messages, determining a match between one of the messages with said audience member based on an operation that considers at least one of said characteristic information, said selectable program and said target audience information, wherein said operation uses an approximate reasoning method, and presenting matched messages to said audience members during any timeslots associated with any of said programs.
Adexact Corporation
Gowling Lafleur Henderson Llp
LandOfFree
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