Method and system for targeted content delivery,...

Details Method and system for targeted content delivery,... Method and system for targeted content delivery,...

H - Electricity

04

L

H04L 12/16 (2006.01) H04L 9/00 (2006.01) H04N 7/16 (2006.01) H04N 7/167 (2006.01) H04H 1/10 (2006.01) H04H 9/00 (2006.01)

Patent

CA 2363355

A method is described for the targeting of content presentation to individual users in a communications network including management and reporting, comprising the steps of receiving from content providers, potential content for presentation to users and presenting to a user content selected from said potential content based on information known about said user. Facilities are also provided to receive from users requests for content and other actions related to receipt of said content such as 'pause' requests, and to record and report the fact that said content has been presented to said user.

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