Method and system for targeted content presentation in a...

Details Method and system for targeted content presentation in a... Method and system for targeted content presentation in a...

H - Electricity

04

N

H04N 7/16 (2006.01) H04L 29/08 (2006.01) H04N 7/173 (2006.01) H04H 1/10 (2006.01) H04H 7/00 (2006.01) H04H 9/00 (2006.01)

Patent

CA 2363432

The present invention relates to a method and system for targeted content presentation in a communications network. In accordance with the present invention, there is provided a method for targeting content to users in a communications network; the method comprising the steps of determining targeted user characteristics and presenting content in accordance with said characteristics. In accordance with the present invention, there is further provided a method for targeted content presentation in a communications network for regularly scheduled content opportunities, the method comprising the steps of: monitoring the programming stream for opportunities and content descriptors; determining the source for alternate content; matching the opportunity to the available content and the viewer characteristics; presenting In one embodiment, the system includes a delivery engine, a matching engine, a combiner, and a micro decision engine (MDE).

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