Method and system for user to user targeted advertising

Details Method and system for user to user targeted advertising Method and system for user to user targeted advertising

G - Physics

06

Q

G06Q 30/00 (2006.01) H04L 29/06 (2006.01) H04N 7/173 (2006.01)

Patent

CA 2649180

A method and system for user to user targeted advertising using a digital television delivery service, such as Internet Protocol Television (IPTV) or digital cable. Content is received and delivery information is specified via an IP network. The content is then delivered as advertising content based on the delivery information to at least one targeted user as part of a digital data stream. The advertising content and delivery information can be input by a user through a web interface.

La présente invention concerne un procédé et un système de publicité ciblée d'utilisateur à utilisateur utilisant un service de diffusion de télévision numérique, tel que la télévision sur IP (IPTV) ou le câble numérique. On reçoit le contenu et on précise des informations de distribution par le biais d'un réseau IP. Le contenu est ensuite livré en tant que contenu publicitaire en fonction des informations de distribution à au moins un utilisateur cible dans le cadre d'un flux de données numériques. Le contenu publicitaire et les informations de distribution peuvent être entrées par un utilisateur par le biais d'une interface web.

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