Method, apparatus and computer-readable medium for promoting...

Details Method, apparatus and computer-readable medium for promoting... Method, apparatus and computer-readable medium for promoting...

H - Electricity

04

N

H04N 7/08 (2006.01) H04H 20/10 (2009.01) H04H 60/33 (2009.01) H04H 60/63 (2009.01)

Patent

CA 2648117

A method, which comprises: receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; consulting said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and causing conveyance of an advertisement for the at least one particular television program during the promotional time slot.

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