G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/00 (2006.01)
Patent
CA 2477735
A method for distributing promotional material is disclosed. The method, which may be practiced as a fully-automated process, calls for the use of packages of bread as unique vehicles through which selected segments of the consumer population may be targeted for advertising and other promotional activity while, at the same time, providing retailers with the ability to plan, and stock for, national and/or local promotions. The invention achieves its objectives by generating packets that contain one or more items from a multiplicity of categories of promotional materials, wherein the specific items are selected as a function of the targeted segment of the consumer population, the type of bread that is to be packaged, and the retail chain store to which the packaged bread is to be delivered.
L'invention porte sur un procédé de distribution de matériaux promotionnels. Ce procédé, qui peut consister en un procédé entièrement automatique, utilise des emballages de pain en tant que seuls supports grâce auxquels des segments choisis de consommateurs peuvent être ciblés afin de faire de la publicité et autre activité promotionnelle tout en fournissant en même temps, aux détaillants la possibilité de planifier et de préparer des promotions locales et/ou nationales. Cette invention permet d'atteindre ces objectifs par la création d'emballages qui contiennent au moins un article issu de plusieurs catégories de matériaux promotionnels, les articles spécifiques étant choisis en fonction du segment ciblé des consommateurs, du type de pain à emballer, et du magasin au détail dans lequel le pain emballé est distribué.
Dsd Communications Inc.
Oyen Wiggs Green & Mutala Llp
LandOfFree
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