Method of and apparatus for displaying merchandise

Details Method of and apparatus for displaying merchandise Method of and apparatus for displaying merchandise

A - Human Necessities

47

F

A47F 7/00 (2006.01) A47F 1/00 (2006.01) B42D 15/02 (2006.01) B42D 15/04 (2006.01) G09F 7/00 (2006.01)

Patent

CA 2638533

A method of displaying merchandise creates a more user friendly display that facilitates quicker and easier shopping for a consumer. The display includes an information communication hierarchy that conveys various levels of information to consumers. The hierarchy includes branding information, product category information, product category information in an alternate orientation, indexing information and product specific information. The levels provide navigational directions to the consumer to direct them to a small subset of merchandise being displayed that would meet the consumer's needs.

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