Method of developing a product marketing strategy

Details Method of developing a product marketing strategy Method of developing a product marketing strategy

G - Physics

06

F

G06F 17/60 (2000.01)

Patent

CA 2317362

A method of developing a marketing strategy for a product includes the steps of developing a program cycle plan and conducting market research. Product level targets including drafting a market strategy document based upon the marketing research. Further market research is conducted. System level targets are developed. The marketing strategy document is updated with the further market research. Package and hardpoints are developed. A third marketing research is conducted. The product is then evaluated and the product is priced for the market.

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