Method of facilitating placement of advertising

Details Method of facilitating placement of advertising Method of facilitating placement of advertising

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2522767

A method of facilitating placement of an advertisement. A specification, which includes at least a budget and a reserve cost and designates creative material for the advertisement, is received from an advertiser. A deposit of funds, in an amount that is at least equal to the budget, and the creative material, are also received from the advertiser. The specification is publicized to media carriers. One or more bids from one or more of the media carriers are received. Each received bid is compared with the specification. Those media carriers submitting bids which are below the reserve costs are identified. The creative material is then transferred to each of the identified media carriers for placement.

Procédé servant à faciliter la mise en place d'un message publicitaire. L'annonceur édite une notification comprenant au moins un budget et un montant de réserve et désignant le matériau créatif du message publicitaire. Cet annonceur édite également un dépôt de fonds en quantité au moins égale au budget et au matériau créatif. Cette notification est publiée dans des supports média. Un ou plusieurs de ces supports média formulent une ou plusieurs offres. Chaque offre reçue est comparée à la notification. Les supports média qui soumettent des offres inférieures aux coûts de réserve sont identifiés. Le matériau créatif est ensuite transféré à chacun des supports média identifiés afin d'être mis en place dans un espace publicitaire.

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