Method of marketing and merchandising plants

G - Physics – 09 – F

Patent

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G09F 23/00 (2006.01) H04L 12/16 (2006.01) G06F 17/60 (2000.01)

Patent

CA 2509921

The present invention method for the marketing and merchandising of plants involves the personification of one or more plant species with a "personality" or "character" having particular attributes. The one or more personifications are each exemplified by a particular human form. The exemplification thereby enhances promotion and identification of the particular plant species for consideration and purchase by prospective purchasers. Personified plant species including floral plants and their flowers or other plants, are accompanied by a sign bearing the plant species name, a website address, and either an image of the particular human form, the chosen attributes, or both. The sign may also be capable of bearing a description of the plant species, as welt as information for care of the plant species, plus a direction to access the website at such address to discover the "personality" or "character" or "attributes" of such personified plant. The website provides a prospective purchaser with plant selection information including via a web-based quiz with online offering process resulting from such quiz results. The website presents a prospective customer with a selection of one or more personified plant species as a consequence of the quiz results where such quiz may be a personality or character recognition quiz or web- based personality test or personal plant preference quiz.

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