Method of marketing for absorbent paper products through...

G - Physics – 06 – Q

Patent

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Details

G06Q 90/00 (2006.01) B65D 85/00 (2006.01) G09F 23/10 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2664611

A method of communicating benefits to a consumer of an absorbent paper product, the method having the steps of: producing an absorbent paper product wherein the absorbent paper product includes a primary benefit and packaging the absorbent paper product for retail sale. The packaging includes a primary brand logo that is associated with an absorbent paper product and a secondary brand logo that is associated with a fabric softener.

L'invention concerne un procédé destiné à communiquer des propriétés à un consommateur d'un produit en papier absorbant. Ce procédé consiste à produire un produit en papier absorbant, ledit produit en papier absorbant présentant une propriété principale, et à emballer ledit produit en papier absorbant en vue de sa vente au détail. L'emballage comprend un premier logo de marque associé à un produit en papier absorbant et un second logo de marque associé à un produit assouplissant.

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