Method, system and device for initiating and tracking...

Details Method, system and device for initiating and tracking... Method, system and device for initiating and tracking...

G - Physics

06

Q

G06Q 30/02 (2012.01) G06F 17/00 (2006.01)

Patent

CA 2704784

A novel system, method and device for initiating and tracking web-based marketing efforts includes an information device that is provided to potential customers, either in conjunction with printed marketing materials of by itself. The information device includes a memory module which can be interfaced to a computing device of the potential customer. When interfaced to a computing device, the memory module invokes a web browser session on the computing device and supplies a URL to the invoked web browser session, directing the session to a web site relating to the marketing effort. In a preferred embodiment of the invention, the memory module further includes a unique identifier which can be used to track the potential customer's activities on the web site.

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