Methods and apparatus for improving the accuracy and reach...

G - Physics – 01 – R

Patent

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G01R 27/28 (2006.01)

Patent

CA 2581164

Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems are disclosed. A disclosed method includes processing data representative of locations recorded by an electronic device to enhance at least one of completeness or accuracy of the data, deriving position fixes from the processed data, and modifying at least one of the derived position fixes to align with a known course of travel.

La présente invention a trait à des procédés et appareil pour l'amélioration de la précision et de la portée de systèmes de mesures électroniques d'exposition aux médias. Un procédé de l'invention comprend le traitement de données représentatives de sites enregistrées par un dispositif électronique pour l'amélioration d'au moins un aspect parmi l'intégralité ou la précision des données, le calcul de relevés de position à partir des données traitées, et la modification d'au moins un des relevés de position calculés pour l'alignement avec un cap de déplacement connu.

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