Methods and apparatus for improving the accuracy and reach...

Details Methods and apparatus for improving the accuracy and reach... Methods and apparatus for improving the accuracy and reach...

G - Physics

06

Q

G06Q 50/00 (2006.01)

Patent

CA 2581168

Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths (305) traversed by respective ones of a plurality of respondents (102), determining exposures of the respective ones of the plurality of respondents to a plurality of media sites (115) based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve statistical accuracy of the modified determined exposures (397).

L'invention concerne des procédés et des dispositifs permettant de quantifier l'exposition aux médias. Un exemple des procédés décrits consiste à dériver une pluralité d'itinéraires de déplacement empruntés par chacun d'une pluralité de répondants, à déterminer l'exposition des répondants individuels à une pluralité de sites de médias à partir de la pluralité d'itinéraires de déplacement et à modifier les expositions déterminées à une pluralité de sites média pour accroître la précision statistiques des expositions déterminées modifiées.

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