Methods and apparatus for intelligent selection of goods and...

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2322570

Apparatus and methods are provided for effecting remote commerce, such as in telemarketing (either inbound or outbound), and in electronic commerce, which are particularly adapted for the intelligent selection and proffer of products, services or information to a user or customer. In the preferred embodiment, the selection of the proffer of goods, services or information comprises an upsell with respect to the primary transaction or primary interaction data. The offer of the upsell is preferably generated and offered in real time, that is, during the course of the communication initiated with the primary transaction or primary interaction.

Cette invention a trait à un dispositif ainsi qu'aux méthodes afférentes permettant de mener à bien un télécommerce, notamment en matière de téléprospection (dans les deux sens) comme en matière de commerce électronique, ces méthodes et le dispositif correspondant étant des mieux adaptés à une sélection et une offre intelligents des produits, des services ou de données à l'intention d'un utilisateur ou d'un client.

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