Methods and apparatus for serving relevant advertisements

Details Methods and apparatus for serving relevant advertisements Methods and apparatus for serving relevant advertisements

G - Physics

06

F

G06F 17/30 (2006.01) G06F 1/00 (2006.01) G06F 7/00 (2006.01)

Patent

CA 2499801

The relevance of advertisements to a user's interests is improved (Figure 4). In one implementation, the content of a web page is analyzed to determine a list of one car more topics associated with that web page (420). An advertisement is considered to be relevant (440) to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

Selon l'invention, la pertinence des annonces publicitaires par rapport aux intérêts de l'utilisateur est améliorée. Dans un mode de réalisation, le contenu d'une page web est analysé afin de déterminer une liste d'un ou de plusieurs sujets associés à cette page web. Une annonce publicitaire est considérée pertinente pour cette page web si elle est associée à des mots clés appartenant à la liste d'un ou de plusieurs sujets. Une ou plusieurs de ces annonces peuvent être fournies avec ladite page web ou les pages web associées pour la présentation.

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