G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/00 (2006.01) H04H 60/48 (2009.01) G06K 9/62 (2006.01)
Patent
CA 2643532
Methods and apparatus to measure brand exposure in media streams and to specify regions of interest in associated video frames are disclosed. An example method to determine brand exposures included in media content disclosed herein comprises determining whether a scene detected from a media stream corresponding to the media content matches a reference scene, identifying an expected region of interest in the detected scene based on information describing the reference scene when the detected scene is determined to match the reference scene and the reference scene is not specified to be a scene of no interest, and determining whether a reference brand identifier associated with the reference scene is included in the expected region of interest identified in the detected scene. An example method to specify a region of interest in an associated graphical presentation disclosed herein comprises determining an initial template region to represent the region of interest whose location is based on a first point selected in the graphical presentation, determining a first modification to perform on the initial template region in response to a second point selected in the graphical presentation, detecting the second selected point in the graphical presentation, and reshaping the initial template region toward the second selected point, the reshaping corresponding to the first modification, the reshaping being performed in response to detecting the second selected point without also requiring the user to select any point substantially on the boundary defining the initial template region to initiate the reshaping
Deng Kevin Keqiang
Greenberg Barry
Rowand Intellectual Property Law
The Nielsen Company (us) Llc
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