Methods and systems for gathering market research data...

Details Methods and systems for gathering market research data... Methods and systems for gathering market research data...

G - Physics

06

Q

G06Q 30/02 (2012.01) G01S 19/49 (2010.01)

Patent

CA 2602975

Methods and systems for tracking movements of participants in a market research study, for example, outside retail establishments, are provided. The methods and systems employ portable monitors (32, 350, 400, 410) carried on the persons of the participants to gather location data.

La présente invention a trait à des procédés et des systèmes pour le suivi de déplacements de participants dans une étude de marché, par exemple, à l'extérieur d'établissements de commerce au détail. Les procédés et systèmes utilisent des moniteurs portatifs portés sur la personne des participants pour la collecte de données de localisation.

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