Methods of influencing shoppers at the first moment of truth...

G - Physics – 06 – Q

Patent

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G06Q 30/02 (2012.01) H04W 4/02 (2009.01) H04L 12/28 (2006.01)

Patent

CA 2741654

Provided herein are systems and methods for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the systems and methods for influencing shoppers may occur during a shopper's first moment of truth by transmitting through a communication network one or more influential messages to a handheld wireless electronic device or intelligent shopping cart, which is in close proximity to a shopper during a shopping trip throughout a retail establishment.

L'invention porte sur des systèmes et des procédés pour influencer des acheteurs pendant qu'ils réfléchissent pour prendre des décisions d'achat dans un établissement de vente au détail. Spécifiquement, les systèmes et les procédés pour influencer les acheteurs peuvent agir durant le premier moment de vérité d'un acheteur par transmission, par un réseau de communication, d'un ou plusieurs messages influents à un dispositif électronique sans fil portatif ou un chariot intelligent, qui se trouve à proximité immédiate d'un acheteur durant un parcours d'achat à travers un établissement de vente au détail.

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