Modeling marketing data

Details Modeling marketing data Modeling marketing data

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2566930

A method for automatically processing marketing and sales information. The method includes receiving data relating to one or more products, including data pertaining to marketing performance of the products and the marketing input drivers that influence the marketing performance. The method also includes analyzing the received data to determine response curves for the products, the response curves representing an optimal fit between a weighted combination of the input drivers of the products and their respective performance data. The method further includes adjusting the response curves based on feedback from one or more analysts to predict the future behavior of the response curves, determining an allocation of marketing resources based on the adjusted response curves, and presenting to a user the received data, the determined response curves, the adjusted response curves, and/or the marketing resources allocation.

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