Monitoring of individual internet usage

Details Monitoring of individual internet usage Monitoring of individual internet usage

H - Electricity

04

L

H04L 12/26 (2006.01) G06F 11/30 (2006.01)

Patent

CA 2299773

Disclosed is a device and method in which the on-line activities of an on-line user are monitored and stored. Information regarding the user's activities are used as a basis for targeting advertisements to the user. Monitoring is performed by a client monitoring application, which performs monitoring without intruding on the user's activities. According to one aspect of the invention, URLs in the address bar of the browser application are obtained by the client monitoring application. According to another aspect of the invention, the stream of URLs transmitted by the browser application are obtained by the client monitoring application. According to another aspect of the invention, information in displayed web pages is obtained by the client monitoring application.

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