National insertion of targeted advertisment

Details National insertion of targeted advertisment National insertion of targeted advertisment

G - Physics

06

Q

G06Q 30/02 (2012.01) H04N 5/445 (2011.01) H04N 7/08 (2006.01)

Patent

CA 2733193

Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

L'invention concerne des systèmes et des procédés permettant de fournir des ressources / des publicités ciblées destinées à alimenter des programmes de grande diffusion. Les systèmes et les procédés selon linvention permettent à des plateformes de réseaux de choisir entre des options de ressources fournies avec un flux de contenu et / ou de remplacer des ressources au sein du flux de contenu. Dans un mode de réalisation, suite au choix dune ressource, celle-ci est insérée dans le flux de contenu et le flux de contenu est distribué à des plateformes de réseaux suivantes (par ex. des plateformes locales). Les plateformes locales peuvent alors insérer des ressources locales dans le flux de contenu à des emplacements prédéterminés dinsertion de ressources locales.

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