Network devices for replacing an advertisement with another...

Details Network devices for replacing an advertisement with another... Network devices for replacing an advertisement with another...

G - Physics

06

Q

G06Q 30/00 (2006.01) H04L 12/16 (2006.01) H04L 12/56 (2006.01)

Patent

CA 2634444

Techniques for replacing an advertisement in a webpage from a website with another advertisement are disclosed. A response including the webpage is intercepted in a network device deployed in an in-line fashion, preferably at a data traffic point along a network. When it is determined that the webpage includes an advertisement that is replaceable, a preferable advertisement more correlated to the interests of a user is embedded in data packets to replace those for the original advertisement. Subsequently, the preferable advertisement is served when the webpage is displayed.

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